The 4 Hour Struggle

Entrepreneurial Philosophy by Matt Aaron


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My home office of 3 yrs - a farewell of sorts

My room is all the way down at the end of the hallway of a 2BR apartment. It has its own bathroom with a toilet and standup shower. The carpet, now partially stained due to shoes and my dog, is off-white.

There are some plain white curtains that don't block the sun very well. I wake up early and the flimsy curtains are party responsible. My family size bed occupies the back corner.

I have two tables, a desk lamp and a window facing a closed street. I also have a standup desk that goes on top of my desk so that I can work standing up. Out of the 2-3 days/week that I work from home (I spend the rest in Regus or at meetings or cafes), I use the desk at least once. Adjusting from the sedentary position takes time, but I would like to be 100% working from a standing position.

I have many quotes posted on my wall. There are about 5-7 quotes per page, most of them hand written. Some of the ink has worn off making the quotes hard to read. I can still read most of them.

What Gets Measured, Gets Managed


"What gets measured, gets managed." - Peter Drucker

There is so much power in this quote. If you've never tracked yourself, you don't even know how much power there is in tracking. I couldn't even explain it adequately. You wouldn't believe me. You'd think I was exaggerating. The simple act of paying attention to something will cause you to make connections you never did before, and you'll improve the those areas - almost without any extra effort.

I'm not a believer in "free lunch" and I don't think the universe vibrates things to you just by thinking about them. But the closest thing to a free lunch getting vibrated to you by the universe is writing things down as they happen.

Before I go any further, I need to give you one piece of advice - start small and build up, so you don't overwhelm yourself. This is just being pragmatic. You want to scale up gradually, as I wrote up in "The Evolution of My Time/Habit/Life Tracking." You want to build small wins, lock them so they become automatic, and then expand.

I'd have a hard time convincing you of the power of tracking, so I'll just show you. I fill this out every single day.

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