The 4 Hour Struggle

Entrepreneurial Philosophy by Matt Aaron


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On The 4 Hour Struggle

A veteran food trader told me that he knew he had "made it" when he found that a shipment of food he sold arrived to a port .. and the wood cases were contaminated with termites.

The back story is a bit long, but he was sabotaged by a competitor. At that moment, he knew he was on to something.

The initial reaction was a bit of frustration and intimidation for this costly sabotage. Yet he soon realized the silver lining of the situation: the competition was worried because they knew that he had chops. That he was a threat.

If you feel someone (or some organization) in your industry is starting to attack you, be it verbal, physical, passive/aggressive, etc., it may be really good news: they see you as a worthy adversary that has something to offer.

Don't give up because of a few termites.

The Japanese On Fitness And Money


Haruki Murakami, the excellent Japanese novelist, wrote about the sign inside his Japanese gym. It was something like,

"Fat is easy to get and hard to lose. Muscle is hard to get and easy to lose. Such is life."

It's similar to another Japanese expression about money --

"Getting money is like digging in sand with a needle, spending it is like water soaking into sand."

I remember where I read the first quote -- it was reading "What I Talk About When I Talk About Running" in 2008, when I was in Barcelona and living near Placa Espania. At the time, I happened to be on a fantastic routine of waking up at 4:30AM, reading and eating in a little Spanish shop that served a fantastic Spanish egg/potato/vegetable omlette until my gym opened, spending a couple hours in the gym, and then working until dinner before sleeping early.

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