The 4 Hour Struggle

Entrepreneurial Philosophy by Matt Aaron


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Interview with a retired SEO - Almog

On The 4 Hour Struggle

I had the pleasure to meet Almog this past summer at an entrepreneur meetup in Medellin. At the time, he was doing really well with his own SEO-based business.

Early this year, I caught up with him on Skype and he told me that he was out of the game. No SEO projects running or in the works. In fact, he didn't have any immediate business/career plans...

This made me curious. So I sent am a few questions to answer:

1. What made you decide to leave the SEO world in the short-term and quite possibly the long-term as well?

Almog: Well, I was getting less and less success in my most successful niche in comparison to before. The competition became fiercer and to beat them I'd have to start playing (very) dirty... Basically, what made SEO very profitable for the work has changed dramatically with the stiffening of the competition. At the same time, my new websites (my old ones got penalised and weren't ranking anymore) weren't ranking nearly as well as I'd like them too and were moving waaay too slow up the SERPs.

Maximizing Your Opportunity Window

On Tynan

In my last post i talked about what NOW is the right time for. The implication, of course, is that there are certain periods of time where you can actually take advantage of opportunities that come your way. Let's call that your Opportunity Window. In the Standard American Lifestyle, that window is narrow. Really narrow. It probably starts somewhere at the end of senior year in college and ends a few months afterwards.

There are small blips of opportunity afterwards, too. Getting fired creates a window. Some sort of windfall income might create a window.

That sucks. Someone with a Standard American Life probably has no more than a year of Opportunity Window in their lifetime. It's only during those times that they can start a new business, leave their lives behind and try something new and exciting, or just make a drastic change.

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