The 4 Hour Struggle

Entrepreneurial Philosophy by Matt Aaron


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The Value of Inactive Options

Ramit Sethi, in his interview with John Lee Dumas, had a surprising find in his research of why his target audience wanted to start their own business. He initially believed the reason was that Gen-Y males wanted to be able to buy a bottle for their friends at a Las Vegas nightclub.

In reality, they actually wanted to have the option to leave their jobs. They don't necessarily want to leave their jobs, but they would like to have the flexibility in the future.

The concept applies to many things. For example:

Living in a city that has a lot to do: I love having the option of being in a city where I can do "cultural" things (arts/music/events, etc). In reality, I probably only act on this once every few months, but knowing that I have the option satisfies me.

Location freedom: I don't travel very much. I am certainly not a digital nomad. And for a lot of the time, I need to be in Bogota. But I still can go just about anywhere I want in a 60-day time frame. It's nice to know that the possibility exists.

The LAST oversleep ever.

On Tynan

This is ridiculous. I slept 6 hours again, incidentally during the same period that my last one happened.

No more.

I have duct taped my alarm-laptop shut and have taped carboard over the parts of my receiver which would let me turn it off.

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