The 4 Hour Struggle

Entrepreneurial Philosophy by Matt Aaron


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Reading List - January 2015

I've made an effort to rebuild by reading muscle. To get back to 1-3 books/week rhythm, I needed to work out my attention span. Luckily, I had some time off for the holidays. It is amazing what a week without internet on a farm will do for you.

Three keys to education via reading:

1. Choosing the right books .. Your peer group, Amazon, Good Reads, blogs, bibliographies of books you love, etc.

2. Active analysis and reflection of the books you are reading. I save notes from every book I read in a series of Google Docs. After a while, the first doc got too big and had to start a new one.

3. Mixing theory and practice. Integrate learnings into work/life projects. Balance learning, practicing, and doing.

"The New Rules For Sales" -- When Features and Benefits Don't Get It Done

On Machiavelli

Alan Mayer is a veteran salesman and sales trainer. With over two decades of experience, he's able to deliver results quickly and has powerful mental models for understanding sales. Most interestingly, he now has a speciality in how introverts can leverage their natural skills to even be better salespeople than extroverts!

He's running a class for GiveGetWin on November 28th on how to create instant rapport by matching your language to the prospective client or customer. Extremely powerful stuff. Enjoy this interview, and then get over to GiveGetWin to scoop this deal up if your job or role involves any selling or interpersonal skills.

"The New Rules For Sales" -- When Features and Benefits Don't Get It Done

Sales wisdom from Alan Mayer, as told to Chiara Cokieng

I am a sales trainer. But first and foremost, I'm the person in sales for over 20 years now. I started very young during university selling bulldozers and excavators -- heavy equipment. My whole career, I leaned towards sales.

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