“Life without endeavor is like entering a jewel mine and coming out with empty hands.”
~ Japanese Proverb
I read Paul Graham's short essay where he coined the term "Schlep Blindness". He defines it as the avoidance of schleps (monotonous, unpleasant tasks) that scare us on an unconscious level to the point that we miss glaring opportunities for entrepreneurship. We don't even try.
I am currently involved in an industry full of them. And yes, I had no idea when I got started.
This IS my business. And probably your business. Dealing with schleps.
"Which is not to say you should seek out unpleasant work per se, but that you should never shrink from it if it's on the path to something great."
Related video on building: Stacking the Bricks