A few months back, I was talking with someone at a hotel pool. She was in her early 30's and fed up of the dating game. The summary of her rant: "I just feel like, at my age, guys should come after me. I shouldn't have to change."
The reality, by law of evolutionary biology, is that men seek fertility as the most important factor in a women. From a peak in the early 20's, women decrease in long-term value to men.
She feels entitled after so many years in the game to remain firm with her belief. That she deserves more now. Yet her value is actually less than when she was 23.
If her goal is finding a husband, she needs to do the exact opposite and adapt more than she ever has...
It wasn't my place to tell her this. A close friend, with a lot of tact and kindness, should tell her, although I doubt it will happen. And who knows if she would listen. But if she could understand and more importantly accept this law of nature, she would be better off.