The 4 Hour Struggle

Entrepreneurial Philosophy by Matt Aaron

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Interview with a retired SEO - Almog

I had the pleasure to meet Almog this past summer at an entrepreneur meetup in Medellin. At the time, he was doing really well with his own SEO-based business.

Early this year, I caught up with him on Skype and he told me that he was out of the game. No SEO projects running or in the works. In fact, he didn't have any immediate business/career plans...

This made me curious. So I sent am a few questions to answer:

1. What made you decide to leave the SEO world in the short-term and quite possibly the long-term as well?

Almog: Well, I was getting less and less success in my most successful niche in comparison to before. The competition became fiercer and to beat them I'd have to start playing (very) dirty... Basically, what made SEO very profitable for the work has changed dramatically with the stiffening of the competition. At the same time, my new websites (my old ones got penalised and weren't ranking anymore) weren't ranking nearly as well as I'd like them too and were moving waaay too slow up the SERPs.

Gangs, Programming, Marketing, Sony

On Tynan

Thanks to my Sony ebook reader I've been reading a lot lately. I've been fortunate to have been recommended great books, so now I'll pass along the favor and recommend them to you.

Gang Leader for a Day

I first heard of Sudhir Venkatesh's work when I read Freakonomics. The gist of it is that he decided to study gangs, so he headed to Chicago's most dangerous projects and wandered through them. The gang members caught him, held him overnight, and rather than killing him, allowed him to tag along for SIX YEARS while he studied them.

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