The 4 Hour Struggle

Entrepreneurial Philosophy by Matt Aaron


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What is Not Stated Publicly

Taleb talks about non-linearity and things we are unable to understand. He frequently cites the news as mostly noise.

We have a tendency to put way too much faith/value into modern news / media / information that is readily available to the public.

I believe that there is less noise in private information. Things said off the air, away from the press, mentioned in confidence. Not as much spin. Perhaps more important details that wouldn't be shared with the masses for various reasons.

In business, what does the owner of the company say where their industry is going in a private dinner? How did they negotiate with their supplier? How did they convince investors to join? What they state to the public is, generally, less valuable.

I don't pay attention to politics, but if I did, I don't really care too much about what CNN says, but I would love to know what high up gov't officials, lobbyists, and billionaires say behind closed doors.

Evolution of a Startup: Lessons Learned

On DROdio

I was recently approached by a friend in the venture capital industry who asked me to write about my experience as an entrepreneur and transplant to Silicon Valley.  Here's the resulting transcript of our discussion.  I'm publishing it in the hopes that it helps other entrepreneurs, as well as those who haven't yet taken the leap but want to.

Can you tell me about the fundraising cycles your company has gone through?

We began in Washington D.C. in 2008 in a townhouse on Capitol Hill. It was a terrible time to fundraise due to the financial crisis, so we self-funded a mobile consulting firm called PointAbout which built mobile apps for large brands, including Disney, The Washington Post, The Huffington Post, Newsweek, and many others.  That firm quickly grew to over 30 employees (and a much nicer space in DC -- although still a townhouse!)

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