The 4 Hour Struggle

Entrepreneurial Philosophy by Matt Aaron


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The "Businessman" label

Entrepreneurs are frequently classified as "businessmen". The connotation of the word tends to be interpreted as someone who is in it for the money and nothing else. 

And it is true with a lot of "businessmen". They want to make as much money as possible and that is their only goal. An extreme case may be someone with a weak social and family life, constructing all relationships with only a business end in mind.

But not all of us are that way. Some of us are looking to build long-term projects, to be well-rounded, to impact others in a positive way.

Here is a perspective written in 1845 by Samuel Smiles, the great grandfather of Bear Grylls, from Man vs Wild:

If we take into account the qualities necessary for the successful conduct of any important undertaking,—that it requires special aptitude, promptitude of action on emergencies, capacity for organizing the labours often of large numbers of men, great tact and knowledge of human nature, constant self-culture, and growing experience in the practical affairs of life,—it must, we think, be obvious that the school of business is by no means so narrow as some writers would have us believe. 

William James on habit

On Random Musings

Link: (found it via

Choice quotes:

All our life, so far as it has definite form, is but a mass of habits,— practical, emotional, and intellectual,— systematically organized for our weal or woe, and bearing us irresistibly toward our destiny, whatever the latter may be.


Habit is thus a second nature, or rather, as the Duke of Wellington said, it is ‘ten times nature,’

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