The 4 Hour Struggle

Entrepreneurial Philosophy by Matt Aaron


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Interview with a retired SEO - Almog

I had the pleasure to meet Almog this past summer at an entrepreneur meetup in Medellin. At the time, he was doing really well with his own SEO-based business.

Early this year, I caught up with him on Skype and he told me that he was out of the game. No SEO projects running or in the works. In fact, he didn't have any immediate business/career plans...

This made me curious. So I sent am a few questions to answer:

1. What made you decide to leave the SEO world in the short-term and quite possibly the long-term as well?

Almog: Well, I was getting less and less success in my most successful niche in comparison to before. The competition became fiercer and to beat them I'd have to start playing (very) dirty... Basically, what made SEO very profitable for the work has changed dramatically with the stiffening of the competition. At the same time, my new websites (my old ones got penalised and weren't ranking anymore) weren't ranking nearly as well as I'd like them too and were moving waaay too slow up the SERPs.

The Man In The Arena


From Theodore Roosevelt's "Citizenship in a Republic" --

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

Very busy lately -- got some longer posts and updates on the way. Stay tuned.

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