The 4 Hour Struggle

Entrepreneurial Philosophy by Matt Aaron


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Connect with the #2

The internet has broken down the long-standing hierarchy and allows us access to "famous" or "highly successful" people. We can usually find their Twitter page, Facebook page, company website, or blog and send them a message.

Of course, we aren't guaranteed a response. Many of them receive 100's or even thousands of messages a day. They are well-known authors/entrepreneurs/bloggers/personalities.

So how do we get through to them? As Tynan has shared, you need to offer them value, not to ask for anything, and hold your own. 

Even with that strategy, it can be tough to offer them real value. And the very well-connected may get multiple emails per day from interested readers/fans offering them value. 

Frequently, I take a different approach.

The Man In The Arena


From Theodore Roosevelt's "Citizenship in a Republic" --

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

Very busy lately -- got some longer posts and updates on the way. Stay tuned.

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